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The authentic advantage

Who we are

Builders of brands at your service

Authentic is one of the nation’s leading privately owned premium beverage alcohol importers, bringing a world of wine and spirits to Canadian communities, with iconic brands such as Roederer, Château de Beaucastel, Otard, Cono Sur, Masi, Offley and many more. As part of the Charton Hobbs Group of companies (CHG), we also bring a rich industry heritage dating back to 1925, underpinned by deep knowledge and insights.

This is the foundation on which the Authentic team builds strong relationships and delivers powerful marketing strategies. In an effort to remain connected with all the key players, we keep an ear to the ground with seven offices from coast to coast. We work hard every day to earn and grow your trust, as we genuinely seek to create rewarding experiences for all of our stakeholders.

Image of the section Who we are of the page About us for Authentic Wines & Spirits
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Our approach

We enjoy what we do and it shows

Our story begins in 1998, when Authentic became a truly national agency. Since then, the Authentic name has become synonymous with continuous growth and a creative, pragmatic approach to brand building. Today, we see ourselves as a wine and spirits consultancy firm, eager to add value to the supply chain in any way we can.

  • Authentic boasts an exclusive collection of carefully crafted wines and high quality spirits, with close to 1.5 million cases sold annually.
  • We have the expertise and the resources to find innovative ways to grow brands, not to mention an extended sales force with more boots on the ground than the average agency.
  • Our business intelligence assets yield highly granular brand plans and more informed decision-making through analytics.

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